Despite being left in the car for a full day following the river outing, the cooler bag still had ice and felt cold. That well-founded retention is thanks to the brand’s blend of proprietary insulation, interior radiant barrier, and thick base made of three layers of SuperFoam. We also found the water- and stain-resistant exterior very durable. The inside was easy to wipe clean.
According to our waterproof ice bag retention test, This cooler could fit 12-ounce cans. We’re quite confident it’s the best soft cooler bag for the price.